Some capsules include review scores that are no longer accurate. In other cases, graphical asset images are so cluttered with award logos and ratings that it is distracting and hard to read. Valve also shared some examples of the issue: “some game logos themselves have become so small that it’s hard for players to tell what the name of the game is. Steam wants developers to move away from including review scores, awards, and discount text in their store graphical assets (“capsules”). Guitar Billionaire, Custard Castle Small Claims Court, and the other mock games in the picture up top get to the heart of it. As a result of not having clearly-defined rules, we’ve seen additions to graphical assets that are creating a confusing and sometimes even inaccurate experience for customers.” “This made us realize our guidelines haven’t been as clear as they should be. “Recently, we’ve noticed more text, award logos, and even review scores being included by game developers in their graphical asset images,” Valve said. Things have escalated to a point that Valve isn’t comfortable with, and the company has solidified its guidelines - and announced new rules that’ll go into effect in September - regarding artwork on Steam.Īs explained in a Steamworks Development post, Valve wants to “make it as clear and straightforward as possible for customers to find games to buy and play on Steam.” I’m sure you’ve noticed the busy banners. It’s a constant struggle for game developers to stand out on Steam, and flashy artwork has been a big way to try and draw players in long enough to click through to a game’s store page. Valve wants Steam graphical assets to be more ‘straightforward’ for customers
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